Social media and mass media difference:
Social media and mass media are two of the most powerful forces in the world today. It’s not always easy to see what the differences between them are. While many people use them interchangeably, these terms have distinct meanings that you should know before posting anything online or producing any sort of content. Here’s a quick guide to the differences between social and mass media so you can be an informed participant on the internet.
Social media has changed our world, in ways that are both subtle and extreme. Even they are near and far, supported our causes, helped raise money for charity, connected us with jobs we didn’t know existed — but what exactly is it? At its core, social media isn’t the technology itself; it’s a tool that lets us connect. Whether that connection happens in real life or online is up to you. But before you jump into being active on platforms like Facebook or Twitter. It’s important to learn what they are and how they work . Because once you’re up to speed on those terms, you’ll be able to make informed decisions about which ones matter most to your business.
According to Edward B. Jenkins, Mass communication is a term applied to forms of communication (such as newspapers, magazines, radio and television) that are designed to reach large numbers of people at one time. Social Media: According to Wikipedia. Social media refers to online content in various forms that use technology for purposes of connectivity. The idea behind both these definitions is clear. Mass communication can be termed as an interactive broadcast system. Where information or ideas are transferred from a source who doesn’t know it will reach anyone till it reaches someone. On other hand, Social Media can be described as a form of interaction where people are directly engaged in dialogues with each other through different digital platforms like Facebook or Twitter etc…
Social Media Is Collaborative:
One of Social Media’s biggest strengths is its collaborative nature. While you might find yourself with a smaller audience than you would have had you chosen Mass Media, that smaller group of people will more likely feel like they are part of your audience than simply consumers. Their comments, likes, shares, retweets, etc. help spread your message for you in a much more viral way. And by targeting niche groups within Social Media communities you can target your perfect consumer.
Social Media and Mass media Creates an Open Community:
In a society that values freedom of speech, having an open community through which individuals can share their ideas with others makes it easier for conversations to develop naturally. Using Social media and mass media to connect with those in your network allows you to build relationships through free discussion and debate. These relationships provide people with a safe space where they can share their stories without being influenced by others.
Mass Media Broadcasts to a Specific Audience:
When companies use social media, they often create an open forum where customers can provide honest feedback. This gives companies a chance to improve customer relations in real-time, which can significantly improve business performance over time. Social media allows companies to interact with their customers in a personal way. Which wasn’t possible through older forms of communication. All of these interactions play an important role in building trust within a community. As people begin to recognize and appreciate your brand’s presence on social media platforms, they’ll feel more comfortable purchasing from you. The key is consistency: If you’re only present on Facebook or Twitter every once in a while. It’s unlikely you’ll build any sort of following. But if you consistently engage with your audience, it will help them learn about your brand—and that will lead to increased sales down the road.
Mass Media Targets a Specific Demographics:
There are several major types of traditional or mass media: television, radio, magazines, newspapers, billboards and direct mail. These mediums usually have a specific audience in mind. If you’re not part of that demographic, then chances are your message will go unheard. For example, your ad for snowboarding equipment won’t likely make an appearance on Nickelodeon. While there may be exceptions to this rule, they’re few and far between. While mass media can be powerful when used correctly, it has its limitations. The biggest limitation is that it can only reach one group at a time (at least with current technology).
Short Vs. Long duration period:
Most important facts in Social media and mass media can be measured in minutes, hours, days, months or years. For example, a short duration period might be 15 minutes while a long duration time might be 1 month. Some organizations prefer to schedule posts during certain periods as well as certain days of the week. This allows them to reach their audience at times when they are most likely to see it. The best way to determine what is right for your organization is by analyzing what works for your competitors and adapting that strategy for your organization. If you don’t have any competition, then you should analyze your behaviour about what you are posting on various platforms at different times of the day.